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Point and click is being replaced by stating a goal, so designers now guide intent instead of arranging screens
- Recruiting postings across sources are repeating a house line, the phrasing so uniform it looks like one recruiter's paragraph travelling.
- Away from the postings, essays and short form posts argue that chat has won, or that chat is the wrong home for everything.
- Those are genuinely separate voices that disagree, so the uniform recruiting language is not a settled view.
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First seen 12 September 2025
If you are a PM
- If your product moves from clicks to stated goals, your success measure changes from tasks completed to goals understood.
- Check whether your users can state a goal in your product's terms. If not, the goal box will fail before the agent does.
If you are a designer
- Your work moves from arranging screens to guiding intent. Design how a person states a goal and sees it understood.
- Draw the moment the agent misreads the goal. The correction path is the core interaction.
- Keep the point and click path where the goal is hard to state. Not every task should become a sentence.
Who said it
Smashing Magazinesmashingmagazine.com · 9 September 2026