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First seen 4 February 2026
AI is fundamentally transforming the traditional product operating model. Here's five such changes I'm seeing across product teams: 1. Prototypes over product specs. I'm seeing teams move away from spending weeks putting together detailed product specs and instead moving towards spending that same time refining prototypes. These are far less lossy than specs, easier to get customer feedback on, and quicker to explore multiple design directions. 2. Customer previews over product review processes. Teams are moving away from spending a lot of time up-front on product and design reviews and instead building prototypes quickly, putting them in front of customers, and then iterating from there. Th
Itamar Gilad, GISTx.com · 25 August 2026
Imagine a world where marketing managers use AI to update product roadmaps, execs use AI to re-write team OKRs, and team members use AI to "fix" prioritization. In my latest article I explain this new risk of *artificial competence*: https://t.co/rKzH9AUPfN