Best reads for PMs & Designers
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Updated 6 Nov
People are building the small software they need instead of buying it
Product Strategy
- People are building the small software they need instead of buying it or waiting for someone to ship it.
- Twenty four claims across six kinds of source make it up, the widest spread of separate voices here.
- The instances are concrete: a paid subscription replaced by something self built, twenty hours of weekly admin becoming one pipeline.
- These are unrelated individuals building unrelated things rather than a reaction to one event.
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First seen 15 Apr 2026
If you are a PM
BeforeNow
Your product is hard to buildFind what a customer could rebuild in an afternoon
Backlog requests wait for your teamAsk if the customer already built it
Lost customers go to rival productsCheck for customers who built their own tool
- Little for you here, beyond people happily using tools they built with no design review at all.
- Worth watching what these builders leave out, because those are usually the parts you argue for.
Who said it
Jaclyn Konzelmann, Google Labs product directorx.com · 5 November 2026 · 2 posts
…Less than 15 hours from “I wish this existed” to actually holding it in my hand.r/ChatGPTProreddit.com · 5 November 2026
I’m not a programmer, but I just built an ERP with ChatGPT. Tomorrow we’re actually using it at work…It’s got inventory management, purchasing, warehouse transfers, employee equipment tracking, purchase orders, printable receipts, and a bunch of other stuff we actually need for our daily operations. …
