Updated 6 Nov

Writers say UX and AI teams should measure what users achieve, not activity or output

Metrics & ExperimentationUI/UX Design

UX and product writers say teams should report what users achieve and business outcomes, not activity or output.
NN/g recommends recording a baseline metric before a project starts, and Smashing Magazine shows a UX return case tied to revenue, cost, and risk.
Jeff Gothelf and Itamar Gilad apply the same idea to OKRs and outcome roadmaps for AI products.
This is long standing advice that AI makes more urgent rather than new.

sources

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last 30d

First seen 1 Jun 2026

Sources saying it

41mentions, since 13 Oct

SVPG (Marty Cagan), Amplitude and 4 more writing

BeforeNow

Ship first, measure laterRecord a baseline before the feature ships

Key results count usageKey results count what people get done

The roadmap lists things to buildEach item names the outcome it moves

BeforeNow

Projects pick their own measures

Bilawal Sidhu, spatial/world modelsx.com · 30 October 2026
…Stop chasing commits and ask yourself -- are you prioritizing the vital few things, over the trivial many? Or are you just moving a metric that doesn't actually matter.
Sidebar.ioavivbenyosef.com · 29 October 2026
Shipping the roadmap is the minimum
“It’s a remarkable restaurant, terrific service!” “What’s so special?” “I ordered dinner… and they gave me exactly what I asked for!” If that…